A few weeks ago, Chipotle released an advertisement…but it wasn’t just another fast food commercial. This commercial is more of a brief history of agriculture and a call to action to change industrial farming, all in just over two minutes.
Ever since its premiere during the Grammys, this commercial has garnered lots of attention from some pretty big players in the food industry.
The day after the Grammys, McDonald’s announced that it would require its pork suppliers to cease use of gestation crates (tiny compartments used to house sows while they are pregnant). Considering the fact that McDonald’s purchases a staggering 250 million pounds of pork every year for its McRib sandwiches, this change in production could have a huge impact on animal welfare in this country.
Then, Bon Appétit Management Company announced a similar policy to take effect by 2015. Bon Appétit is a foodservice provider for corporations and universities across the country (including my alma mater, Duke University).
All this attention spawned an op-ed in The New York Times by Blake Hurst, a former hog farmer.
And finally, Marion Nestle gave her two cents on the issue yesterday.
I commend Chipotle for stepping up to teach America about the flaws of industrial agriculture. Our means for producing meat on a massive scale is unsustainable, overly complicated by politics, and in many cases, just plain inhumane.
So to express my support for Chipotle and for the beginning of an agricultural revolution, I decided to dine there.
Oh, and maybe my serious craving for guacamole might have had something to do with it too
What do you think of the ad? Are you a Chipotle fan?
A big thanks to Jenn for sharing this video with me!